It's exciting to see a new business develop and unfold, and even more exciting when that business has to do with tea. That's why I've been anxiously awaiting this day, when the world gets to see what the creators of Teforia have been up to. I think what they are doing will take the experience of tea at home to a whole new level. And so, it is with great pleasure I help to announce the launch of Teforia and their Intelligent Infuser. (P.S. I must have one.)
Award-Winning XBOX Designers Unveil Teforia, the First MachineLearning
Brewing Device ThatBlends Centuries of Tea Knowledge With Modern Science to
Craft the Perfect Cup of Tea
Offering exclusive teas from Mighty
Leaf Tea, Samovar Tea and Smith Teamaker, Teforia creates a healthier cup of
tea with customizable flavor profiles, caffeine dosage and antioxidant levels
For all the innovations of the last 5,000 years, there has
been almost zero advancement in tea brewing. This means that for 158 million Americans who drink tea on any given day, it is a crude, unsophisticated experience
typically consisting of a bleached tea bag in a cup of boiling water. To make
matters worse, tea drinkers are also missing out on the rich, complex flavors
of pure tea. This utilitarian approach to brewing tea has all but destroyed the
ritual experience and ignores the intricacies around each varietal, leaving
consumers without a fully developed expectation for the true sensory experience
tea offers.
As the world’s most consumed beverage, second only to
water, we’re way overdue for a way to advance tea into something healthier,
full of flavor and more fitting to each person’s unique palate. Enter Teforia’s intelligent infuser.
The perfect blend of
tradition and science
Utilizing proprietary Selective
Infusion Process (“SIP”) technology and environmentally-conscious smart
packaging, Teforia automatically determines the best brewing method for each
varietal. Teforia’s advanced algorithms combine the knowledge of multigenerational
tea masters with modern machine-learning technology to bring out the richest
and most robust flavor in your tea. Rather than relying on the mundane and
imprecise experience of a tea bag, the Teforia infuser is a tea master at your
fingertips your tea always tastes exactly as it was intended to.
Crafting an exceptional cup of tea with the proper balance
of flavors and aromas not only requires an intimate understanding of the tea
itself, but also a scientific attention to detail. Consider two green teas
Sencha and Dragonwell. Though similar in visual appearance, they actually
require very different brewing techniques and deliver two distinctive flavors.
A change of just three degrees in temperature and/or five seconds in brewing
time can make all the difference between a bitter taste and an impeccable cup
of tea.
Beyond recognizing the perfect recipe for every varietal,
Teforia can also learn from, and adapt to, each tea drinker’s taste preferences
while giving users the ability to customize each cup. For example, Teforia’s
features include:
·
Personal
recipe creation - Allows users to seamlessly adjust the various
properties of any tea and create their own recipes with custom caffeine levels,
antioxidant levels, flavor and aroma notes.
·
Caffeine
management - Ability to program customized day and night settings for
brewing tea with varying caffeine levels based on your preference for enjoying
tea in the morning vs. evening. Users are even able to decrease caffeine
content by up to 67%.
·
Antioxidant
amplification - Users can increase the increase the amount of
Gallocatechin (one of the major antioxidants found in tea) by up to 133% for an
even healthier cup of tea.
·
Companion
mobile app for iOS and Android - Offers seamless reordering options for
teas and water filters, indepth background on the grower and origin of each
tea and recommendations for new teas based on the ones you already love.
·
Intuitive
UI - Lets users slide their finger across the flavor/aroma palette to
create and save their ideal tea recipes.
·
Quick
& simple to use - One touch of a button delivers the perfect cup in
half the time of conventional methods.
“On a trip to Asia three years ago, I had a cup of tea that
changed my life and transported me back to my childhood,” said Allen Han, CEO
and founder of Teforia. “That discovery led me to realize how the $90 billion
dollar global tea market largely consists of commercialized brewing methods and
treatments. Most tea drinkers don’t know what they’re missing, so I wanted to
create a way to perfect the process of brewing tea while honoring its
tradition.”
After several years and generations of product design and
development, Teforia was created by some of the best minds in product design,
responsible for category-defining products such as the XBOX360 and Kindle Fire.
The team has also won multiple Red Dot Design Awards, the IDEA Design
Excellence Award and the Good Design Award awards given to the likes of
Apple, BMW and Bose.
Teforia is accepting orders starting today for an exclusive
limited release of 500 devices and will begin shipping throughout the United
States in Spring 2016. Teforia will retail for $1299, but for the first 500
devices, buyers can enjoy an early bird price of $649. Early buyers will
receive a special gift box including thirty servings of exclusive loose leaf
tea from Teforia's private collection, and featuring tea from partners Mighty
Leaf Tea, Samovar Tea and Smith Teamaker. The first 500 buyers will also be
able to choose their own limited edition serial number for their Teforia
Infuser, will receive an invitation to VIP tea tasting events, and have the
opportunity to win a one-week tea sourcing and tasting trip with Teforia at an
exotic location.
To place an order for your Teforia and learn more, visit
teforia.com.
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