Thursday, March 28, 2013

A World Tea Expo Anticipation Moment

It's official! I'll be at the World Tea Expo in Las Vegas this year, covering the sessions, the trade show floor, and getting some inside scoop on some of the speakers and vendors. Let me know if you'll be there - I'd love to highlight your tea or tea business or just say Hi!



World Tea Expo Heightens the tea ‘explosion’ this june

Tea’s Market Uprising Builds Through a Bevy of Exhibitors, New Products and
Expert-led Sessions at the Las Vegas Convention Center, Las Vegas, Nev., June 7- 9

LAS VEGAS, Nev.  WorldTea Expo is setting the pace for the tea “explosion” that’s building in the marketplace, especially in North America. The upcoming Expo, June 7-9 at the Las Vegas Convention Center in Las Vegas, Nev., is the most prominent annual event for the tea industry. It gathers thousands of professionals for a packed three-day platform of new tea products, educational sessions, workshops and business-growing activities. Conference details are available at www.WorldTeaExpo.com.

            "Tea is on fire with consumers and World Tea Expo is ‘the big bang’ that keeps fueling businesses, helping them profit and grow from tea,” says George Jage, founder and director of World Tea Media, organizer of World Tea Expo and the co-located Healthy Beverage Expo. “We’re seeing more and more successful products on the shelf and online; the industry further focusing on quality; additional retail establishments springing up; and consumers learning about tea, enjoying its health benefits and appreciating its variations, complexities and cultural distinctions.”

Kim Jage, marketing and sales director, World Tea Media, notes, “Tea is more than 5,000 years old but it’s still new for many, evolving and winning-over new customers in the market. The industry is creating fresh trends, reaching multi-generational audiences and experimenting with infusions, blends and tea types. World Tea Expo showcases these innovations and ‘what’s next’ in tea, teaching the industry how to capitalize on all the unique opportunities – through in-depth training sessions, industry experts and a dynamic exhibit floor that gathers the global industry. Together, we’re contributing to tea’s rise.”

Overall, World Tea Expo covers every facet of the tea ‘explosion,’ while attracting top businesses from more than 50 countries for a product-filled exhibit hall, insightful learning sessions and plentiful networking opportunities. Delegates gain extensive product knowledge, connect with peers, visit more than 200 exposition booths and experience 200+ tea product unveilings.

Highlights of the annual World Tea Expo include: the 2013 World Tea Expo Best New Product Awards; the 2013 Tea Infusion Challenge; the North American Tea Championship Winners Tasting Circle; the Wu-Wo Tea Ceremony; the New Business Boot Camp; a World Origin Tasting Tour; Core Conference Seminars; Executive & Technical Content; as well as Focused Tastings and hands-on Skill Building Workshops.

As the most comprehensive educational event in tea, World Tea Expo features more than 30 conference sessions, including hands-on skill building workshops, focused tastings and technical education. The entire curriculum covers the latest industry developments, answers current business challenges, and provides real "take-away" solutions for professionals.

Organizers expect more than 4,000 established tea room owners, coffeehouse proprietors, retailers, grocers, manufacturers and distributors, foodservice and beverage professionals, restaurateurs, allied partners, spa managers, hoteliers and innkeepers.
Visit www.WorldTeaExpo.com to register and to learn more.