Tuesday, February 17, 2015

A Young Mountain Tea Moment

It's rare that I would champion a tea that I have not personally tried, but then a visionary comes along who presents an idea that seeks to elevate the many, and not just a few, and that's something I'm very happy to champion.
Photo by Young Mountain Tea

In the Himalayan Mountains, in the Kumaon region, tea grows wild - an abandoned experiment by the British, who found it too difficult to transport the tea grown there to the ports. Raj Vable, Young Mountain Tea's founder, was inspired by his work with the non-profit group Avani, that creates rural livelihoods. He felt that if the tea could be cultivated once more, it would be something the world would want. And so the project begins.

Photo by Young Mountain Tea

Today marks Day 1 of the 30-Day Young Mountain Tea Kickstarter fundraising campaign. They aim to raise $24,000 to launch Young Mountain Tea and bring a beautiful new tea, Kumaon White Peony Tea, to the marketplace.

Backers of the project will:
- Be the first to drink a new white tea hand made in small batches, using traditional techniques and the highest quality leaves
- Create dignified rural livelihoods for remote mountain communities in the Kumaon region of the Indian Himalayas
- Increase resilience of mountain ecosystems by supporting organic permaculture that intercrops tea with other mountainous crops to restore biodiversity, strengthen native soils and prevent landslides.

Backer rewards range from a $10 sapling sponsorship to a $5,000 authentic Indian Tea Pilgrimage, including spending time in the new tea region and tours of each of India's main tea growing regions.

Learn more about how you can support this project by visiting: https://www.kickstarter.com/projects/1172920930/young-mountain-tea-a-new-white-tea-from-indias-him